Featured

It’s hard for small businesses and non-profit organizations to keep up with the latest web technology or to even create a website in the first place. Small businesses and non-profit organizations need to compete with bigger companies that have many dynamic features on their websites. That’s why we started Affordable Web Design and Graphics Solutions. We wanted to help provide web design and development along with dynamic features for small businesses and non-profits to help them stay competitive and lower their costs in today’s web driven society. Having a website can actually lower operating costs for some organizations when they utilize the web as a central communication tool for their members.

Web Site Content

Affordable Web Design prefers that clients provide content as it should appear on their web site. Content is preferred in soft copy format. Written material, graphics and photos may be sent via email. Content provided in hard copy form such as manuscripts, brochures, literature, photos, graphics, etc., incur additional fees for processing.

Web Hosting

As a convenience to our clients, Affordable Web Design recommends hosting with ICDsoft.com (see link on the left). Customers also enjoy outstanding value and services with either of these companies.

Our customers also free to choose any web host. We can help pick on that will meet the needs of your site. At no additional charge, the web site is uploaded to selected host; however, the host must be able to grant FTP access.

Domain Name Registration

We are happy to complete this step at no set up charge; the client pays only the registration fee. You may choose to use any Domain Name Registration service that you choose.

Site Maintenance, Updates & Support

If a client wishes to have Affordable Web Design maintain the site, making changes or updates will be quick and easy. In most cases, all that is needed is a simple email exchange, and the web site will be updated within a matter of hours. We guarantee updates to be completed within 48 hours of receipt of email from client requesting a change(s).

Very often with volunteer organizations, small businesses and non-profit organizations – maintaining the website can be hectic, unreliable and inconsistent. Affordable Web Design offers a service to your business that is guaranteed to be reliable, consistent, and supportive of your goals.

E-Commerce

To sell products or services on the internet, clients will have to accept payments. This is a growth area and there are a number of different payment processing solutions. The right on depends upon your predicted sales volume as well as value of each sale.

When setting up an e-commerce store you will need a Merchant bank account that allows you to accept credit card payments.

Using Effective Risk Management Techniques In Your Web Business

Internet marketing is an endeavor that allows for constant growth, whether you’re a beginner or already have an established business. Since there are so many possibilities when it comes to online businesses, it’s your job to figure out what you want to achieve. What matters is that you have the discipline to acquire the skills that you need and to then put them into practice at the appropriate time. When you’re an entrepreneur, you have to be self motivated and willing to take responsibility for your results.

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Many decisions must be made, and several tasks must be performed, before you can do your online business in a profitable way. Remember that all of these tasks need to be completed, and it doesn’t matter what order did you get them done in. A good place to start is determining if you are going to do a product or service when you start marketing. Many people start with affiliate marketing, but then later move into creating their own products for sale. Whatever you market will be based upon your personal preferences and choice. But taking your time, you can choose a product or service to promote.  Protect yourself online, make sure  you have  the right tools for security and use something like a quick ip address changer to switch locations whenever you need. Plus, you can always change up what you’re doing later on.

Even though having a list of tasks you want to accomplish every day is a familiar strategy, many people don’t practice it. You may want to have a special list for your online business, or one that encompasses all of your daily activities. Wherever you keep this list, it works best when you can view it with ease so you don’t forget anything. It is so easy to get side-tracked by a hundred things either at home or on the net, or both. Equally important is setting your priorities, so that if you don’t have time to do everything you at least manage to address the most vital things. It’s widely believed, for good reason, that the most valuable task you can focus on is building your mailing list. You also obviously need targeted visitors in order to accomplish any of your IM goals, so don’t neglect this pursuit.

We have been talking about risk management in this article but with examples of money management. In fact, the better your money management skills, the lower your risks will be in your business. More than you probably realize, this way of thinking is extremely important. This is advice that I did not listen to years ago. And because I failed to listen, I had to experience many tough lessons along the way. These money management strategies, when they are ignored, can literally cost people tens of thousands of dollars in profits. You have to consider the responsibility that a family person has. If you are married and have kids, you know what I’m talking about.

In this article, I have discussed many types of management, including risk management strategies. You will increase your chances of succeeding online as you learn more information in these particular areas. You need to get tougher, and also develop time management skills that can help you succeed. You will probably succeed as long as you keep learning each and every day.

Further Information

Creating a Newsletter that Actually is Read

You are going to hear an awful lot about list building and how important it is to the overall success of your Internet Marketing projects.   However for any business with an online presence, creating and distributing a newsletter to your customers can be a very smart move.

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The two things you need to focus on is developing the list and then putting your newsletter together. You can parlay your own unique personality into it, and this is one thing that a lot of IM marketers do not quite appreciate. There is plenty of time to send them offers, but you need patience because you are dealing with strangers and there needs to be some good relationship. What you can expect out of this article are sound tips and advice on how not to totally mess up your email newsletter.

Join forces with newsletter publishers and trade content between yourselves. You know that your readers are going to share your information with others. Why not build your list while doing this–all at the same time. If you really want this to work for you, you need to work with someone who publishes for an industry or market that complements your own. Ask them to send you some content regularly and offer to do the same thing for them. Not only will this make it easier to publish content regularly while not having to necessarily create all of it yourself, it introduces you and your business to new markets and niches. It’s a win-win for everyone involved-particularly the readers who get access to great new ideas.

It is okay to recycle material every once in a while. You shouldn’t, obviously, send out all of the same information within all of your newsletters but you should be safe sending out something that you sent out a few months ago. You’ll be even better off if you rewrite your content so that it can feel fresher. It is much better if you can get the content from somewhere outside of your newsletter, like from a podcast or a blog that your readers hopefully won’t have experienced already. Newsletters require lots of content so that it can be new with every issue you publish and coming up with all of that content can be incredibly exhausting. Just make sure you don’t recycle too often and you should be fine.

Believe it or not, you can create a promotional newsletter in the form of a product or service review service, which will actually motivate people to open your emails every time. Affiliate offers should be sent out sparingly, not in every email. If you are an affiliate for any product, talking about them in your newsletter will help you make more sales every week. And, of course, always talk about non-affiliate related products so that you appear to be operating with their best interests in mind. The perception that you will convey, when you don’t promote products every single time, is that you are honestly trying to help them save money on their purchases, not just flood your bank account with affiliate checks.

If you want to improve your newsletter for your readers there are lots of different things you can try. The things we’ve talked about here are just the start of things. As you do more work and learn more you are going to find all sorts of things that you can do to make your newsletter better. There isn’t anything to worry about, the only thing that is holding you back is your own imagination!

Harry Bond

Further Reading

Designing af new website for Mobilkøkken

untitledLast month I got a new job, redesigning the website for Mobilkøkken at dc-supply.dk, as it’s right now one big mess. Mobilkøkken is a site renting various container solutions such as containerudlejning, pavillon, skurvogn etc. But how do one get started on such a job? Well I am going to share some of my thoughts with you guys, as this is a pretty big design project. I have the task of designing af new website for Mobil Køkken up in several sub tasks.

Reuseable parts
The first take is to identify which parts of the existing website at dc-supply.dk we can reuse. Most of the content is actually pretty good and well written. So all the text is something we should save. A lot of the images are also ok. They might need a little extra work, such as resizing, re-adjusting the colors etc.

Navigation Structure
For me, one of the biggest problems with the current website for Mobilkøkken is it’s navigation struction. It really doesn’t make much sense so before we can start on the new site, we need to make a plan on how to structure the whole site. This will be a major task and one that will need carefull planing.

CMS system
Normally we could here have to consider which CMS system, would be the best choice for this project, but Mobilkøkken have already dediceded that they want to keep their existing CMS system Odeum, since most of their employees already know how to use this system. Odeum is a pretty useful CMS system, while it lacks some of the plugins and special features of other systems like wordpress, it’s pretty easy to customize. It will require a little more coding, but we will also get a more customized system that suits our needs perfectly.

Design
Another of the big tasks, is the design. There are many who think that this is the most important part of creating a website, but I will have to disagree about this. There are plenty of great sites out there with almost no design or graphics. In my opinion the most important part, is how the site is structured, that it’s easy for the visitors for find the information or products that they are looking for. That the layout is easy to read and with clear call to actions. Right now I don’t have any idea about which design I am going to use for Mobil køkken. Hopefully I will get this part covered here in the next two weeks.

Search optimizations
Another important part that a lot of designers don’t really think about is optimizing the website for search engines. This often goes hand in hand with making it as userfriendly as possible. For instance adding enough information on the pages to make them relevant for the visitors. Using the proper titles and captions. Adding informative graphics and infographs ect. This combined with a good internal site structure will help to make your website more visible on the various search engines.

There are of course a lot of other minor tasks and many of these major tasks can be divided into smaller tasks. But it should help you get the idea of some of the thoughts I have, when taking on a big webdesign project like this one. You can see the final project in about a month here at DC Supply – Møbil Køkken

Organic Search Factors – Speed up your Blog

An often overlooked ranking factor for both web sites and blogs is that of speed. However over the last few years, Google and the other search engines have continually upgraded this status in it’s algorithms to the point where it’s a very important factor. Obviously it will vary depending on how and where your visitor is visiting, someone using a smart tv vpn can experience delays however those can be minimized if your blog is optimized for speed.

There are many things that can make a blog more or less popular, but one that sometimes gets overlooked is loading time. In fact, there have been an unknown number of times I have clicked away from a site because it was loading too slowly. Having a blog that loads efficiently is, then, essential if you want steady traffic. Not only does a slow blog chase people away, it will even harm your search engine ranking. Not long ago, Google publicly mentioned that load times are one element that affects a site’s ranking. If you want to have a popular, high traffic blog, you simply must care about the issue of load time; let’s see how you can make improvements in this area.

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It’s always worthwhile to take any steps you can to make your blog more enjoyable to visit. Present your information in a way that’s reader friendly, as you want to hold onto visitors as long as possible. Even details you may not pay attention to, such as how long your paragraphs are, can play an important role.

Professional copywriters are well aware of this principle, which is why they vary their paragraph lengths. If all of your paragraphs are the same length, it creates a monotonous effect that you want to avoid. Paragraphs that are too long are hard to read, so you should put in a mixture of lengths ranging from very short to medium-long. Very short paragraphs are useful for highlighting certain things you want people to pay special attention to.

Graphics can also slow down your site, and there are a couple of ways to handle this. If you want the search engines to recognize your graphics, you can take a few different steps. There’s something known as web optimization that allows your images to load more quickly. Very often, your images are slowing down your site because the file sizes are so large -so what you want to do is decrease their size. Images can be optimized in this manner in any graphics program you might be using. One type of image you should avoid using are bitmap images. These images have high resolution and are attractive, but they also are large files. For faster loading times, you are better off sticking with smaller image files.

Any time you cache something into memory, it loads it into a memory location for faster access. So what that gives you is faster response times when your site or blog calls for it. You can easily accomplish this on your blog by installing a good plugin. There are a few plugins that can do this; Super Cache is the name of a widely used one. What this does is create a cache engine that will produce HTML files that are static. You can increase your loading times using this, but be careful you do not negate its purpose by adding more plugins just because you can. The greatest and smartest technique or way of thinking with IM is to look everywhere for something influential. An excellent illustration of this is having power over the experiences of other people when you buy an excellent ebook about online marketing. You have to maintain balance so you do not become a perpetual student and not a doer, though.

Further Information here

 

Does Your Landing Page do the Job?

The landing page is important, perhaps vital to the success of your online business. You may have lots of information and background pages but your landing pages are special, they’re important . Often potential customers arriving at your landing page have cost you money perhaps through PPC or advertising so it’s crucial they don’t just click away. Whether you go the direct sale route, get them to watch a video like this or simply try and snag email addresses – landing pages need to achieve some sort of outcome for your business to succeed.

Success Starts Here Freeway Style Desert Landscape

There are important and huge differences between a landing page and a regular website home page. It isn’t hard to figure out what’s what when you consider what is going on with those pages. Both pages have specific purposes but the landing pages are more immediate. You get to have your most desired response hopefully fulfilled by your visitors. When you have that kind of situation, then the whole dynamic changes which better change the way you approach things. You’ll have a different way of looking at things when you’re working on your page and you’ll be using the standard design tools much differently.

Internet users often browse hundreds of sites per day, which means you have an extremely short window of opportunity to capture their attention if you want them to spend any time on your site. That’s the cold, hard truth of the matter, and you simply have to face this. It’s hard to even calculate all of the factors that come into play regarding this decision. While there may be many elements that affect visitors’ decisions, one we can be sure is important is the headline on your landing page. So, always be direct in any headline you write and avoid being cute, artsy or collegiate. If people find a headline too hard to figure out, they’re likely to just click away, so be as clear and direct as possible.

It’s important to create a really good and really effective message for your opt-in box. It’s important to consider what happens when a person is willing to buy and is right on the brink of making that definite decision. A good sales person will know just what to say to move that person in the right direction. The situation on a landing page is similar because nobody who lacks interest actually visits a landing page. Then all you have to do is figure out what a skilled and very experienced sales person was going to say. Read the words written above the opt-in boxes on most of the landing pages that you find and you will see what others are doing for their clincher messages.

Take a step away from the typical approach to sales copy used on other places within your site. Typically you’ll only use copy (aka words) to share your marketing and informative messages. Sadly, on the landing page, there isn’t really enough space or time for this. Landing pages, by nature, are meant to be pretty short. It is important to make things mostly visual then. You can imply some messages and stories via images instead of relying solely on copy. Humans are very visually oriented, and men are more visual than women. Either way, choosing the right graphics and imagery can help you out quite a lot. A comprehensive study of landing page design will do you a world of good. This is a topic that isn’t really given as much attention as it deserves, especially in high profile marketing products. You can, however, access some low profile yet reliable ebooks, videos and other content, much of it free, in various places online. Hopefully, this article will have sparked your interest in looking for ways that you can improve your landing pages.

James Hetherington

Blogger at British TV Programmes

Building Links to your Site Can be Tough

Link building is one of those things that every web master denies doing but we all end up having to. The reality is that at the moment all the search engines all value links in their algorithms and if you ain’t got any, you won’t have any traffic either!

At first glance, link building doesn’t appear to be hard. After all, how hard can it be to set up a few simple links to your website or business? The truth is that it is more involved than that. You could always try the “hope” strategy by establishing a few profiles on directory sites and hoping it all works out. You have to be ready to do some serious work, though, if you expect your link building efforts to help in the marketing of your site and company. Thus, you probably want to know what strategies you can apply for better link building. Keep reading this article and find out.

Give the novices in your industry a hand. Do you remember what it was like when you first started out? You would frequently build links to people who had done something to motivate you or to give you a hand, didn’t you? You can be an inspiration to others. Be inventive too, try and use different tactics to build useful and relevant links to your site. If you’re web pages are about British TV programmes, then don’t mess around building links from health or finance sites – look to your own niches for real power.

chains-502880_640You can publish a series of eBooks and articles offering advice to the newbies in your industry and you can put them up on your site or use another platform like the Kindle. Your help will be greatly appreciated. You’ll be able to prove to people that you are an expert. When these two things come together, the result is a lot of quality backlinks. If you want a way to generate more visitors, post a survey on your site. You shouldn’t, however, just pick a random survey. Every site has a different type of visitor, and you have to choose a survey that’s a good match for yours. That survey should also be something that people will want to check back in on. A survey can also serve as a pre-sell for an upcoming release, as when you ask people to vote on the “best title for my next report.” This not only lets people know about your next product, it gets them involved and makes them think about it. When people share this survey, you’ll get in influx of links.

A contest that gives your visitors a chance to cast their vote on some issue can be a viral link building tactic. Hold a contest for the best site design in your niche or the best video or -well, anything really. The idea, of course, is to get plenty of entries from your visitors. You want them to tell their friends and followers to vote for you. This means that, yes, you will need to have a good prize but the prize you build will be well worth the effort. Some people might want to enter several times to increase their chances of winning. You never know where news about your contest might end up. Building links requires a lot things. Some people believe that link building is some constant tasks that are done daily. Maybe this happens sometimes. But, usually this is not going to be enough. Be willing to work hard on a daily basis. It takes time for your link building efforts to pay off but once they do, they will pay off in spades. Use the tips we’ve shared here to help you get started.

John Hamish

How Web 2.0 Marketing Can Accelerate Your Business

Web 2.0 marketing is becoming a more and more popular term, due to the advancement of technology in recent years. The Internet as a whole has gone through a plethora of changes because of the Web 2.0 phenomenon; it has completely changed the way we communicate online. Applying these new methods and technologies to your business is key. How would you be able to implement it and get “buzz” generated about your product line? This article will focus on gaining a better understanding of Web 2.0 and how it can help you to get bigger and better results for your marketing campaign now and in the future.

If we look at Web 2.0 at a finer level, it’s nothing but the World Wide Web powered by smart technologies that helped create targeted communities, let people have strong discussions, debates, etc. All of this has come to fruition due to the environments created in the multitude of Web 2.0 sites. The Internet is no longer dull and static, it’s got life. In return, marketing has become far more vibrant. Web 2.0 has seen the emergence of any number of dynamic sites, such as social networks, blogs, forums. Each having the capability to leave comments and have RSS feeds. With all of these new changes, people began to recognize the potential this had for online marketing.

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Ultimately these technologies have opened up the Internet to more than just big businesses with money to spend. The Internet is open to everybody; you can freely create whatever website you want and host whatever content you want. Now it is possible for anyone to create a site for their company or organization for sales, service or publicity.

The direct interaction that Web 2.0 allows is one of the major benefits, as you have a straight line link with your potential customers. Furthermore, if your sales website allows commenting, your customers can interact with one another and further promote your products. You business will benefit from receiving as many comments as possible. A rapport between you and your audience is created by this commenting process and it gives your site fresh content for the search engines. Not only do search engines thrive on information that is constantly revised and modernized, but comments will also help move you up in the rankings. Above all, this is quality content that is coming to you for free. The more diverse the comments on your website are, the better your search engine rankings will be because there will be a greater number of relevant keywords to search. Now that we have discussed comments, we should look at another important technology; RSS feeds allow users to subscribe to the feeds on your page so that they will receive all the updates you make to the site. This boosts your “repeat visitor” count as more and more people will be coming back to check the new changes.

Basically, if you are smart about your Web 2.0 marketing, you can find fantastic results in the long run. There are a lot of marketers that know how advantageous having a Web 2.0 marketing campaign can be. If you find that your Internet marketing campaign is not getting you the results you want, wouldn’t it make sense to try something that has a proven track record? The Internet is constantly changing, and so should your marketing strategies in order to keep up. Experimenting with new technologies and trying out new techniques and methods in your business can help you to stay ahead of the curve – and your competition!

Jim Herriot

http://www.proxyusa.com/

Leverage the Power of Twitter for your Business

For years, businesses have focussed on traditional websites to promote their business. Most tended to focus on SEO and bringing in traffic via the search engines like Google and Yahoo. However now there is an increasing focus on social networks and one stands out with huge business possibilities.

Very unique, Twitter is a social community that has no equal. Millions of followers tweet back and forth on a regular basis about every imaginable topic. However, not all Twitter users are effective at their use of the social platform. When it comes to creating a solid foundation, most Twitter followers don’t do this. There are some basics that you have to know to effectively use Twitter everyday. Unless you do that, you won’t find the right direction to move into. It is so easy to use Twitter to help with your Internet marketing and grow your business by leaps and bounds. Your approach needs to be refined before you try to do this. Now let’s look at ways to use Twitter, and become an effective user on the social network, using the following three tips. Let’s begin.

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You have to first of all learn to be helpful towards the other Twitter users, so help them achieve that and they become loyal to you. You will always see people wondering about things and posing various questions. For example, you can reply back to your followers’ tweets when they ask a question. Just be sure you take it easy and do not appear that you are being aggressive. That is the one thing that so many IM marketers fail to either do or do well enough. Repetitive tasks are always difficult to do, and Twitter can help you organize these things in a much more efficient manner. All of your activity should be automated, freeing up a lot more time. It is easy to be more productive when you have extra time. From your perspective, Twitter will be quite valuable if it can help you do this.

Using the right tools, this is possible. There are many tools on the market right now that can make your Twittering much more efficient. Once you have these tools, and have them working for you, you can focus back on things that really matter. All you have to do is go to Google, find them, and download them. It’s that easy!  For example, if you want to leverage the power of Twitter across multiple accounts and countries then consider setting up different profiles using a VPN like this one – http://www.uktv-online.com/.  The one demonstrated on that site is for watching British TV but it works just as well for hiding your location.

Finally, don’t make Twitter a serious and boring place to be. Having fun is what it’s all about!

It’s not something that should be perceived as a task or a chore. You should look at it with a lighthearted attitude, not a cynical one. Everything you do and say should benefit your followers and some way. It should never be a job that has to be completed. You have to approach Twitter the right way to make it work. You should look at this as a way to have fun, and when you do, it’s easy to participate on the site. You can do so much with Twitter – you just have to approach it correctly. Twitter can be very beneficial, taking your business to higher levels. Your online business can certainly benefit from using Twitter for the reasons we have discussed. But the strongest reason is the fact that it can give you targeted traffic within no time. You can really reap the rewards of having a powerful Twitter network, a large, potentially profitable, asset indeed. What can top this? Having a network like this can support you in uncountable ways. Becoming an effective Twitter user, and nurturing your followers, can be extremely beneficial for you and your business. Good luck!

Further Reading on VPNs

http://www.theninjaproxy.org/security/the-best-uk-vpn/

Modern webdesign

karnevalsshoppenWebdesign today is a lot different from what it was just 10 years ago. 10 years ago everybody wanted their own unique designs, a very person webdesign with graphics that fit their business or personal style. A few pieces of flash or some heavy graphics wasn’t any problem and something a lot of website owners gladly used to give their site it’s own unique style. Today everything is more more simple. A lot of modern websites are based on predefined templates, this goes for both personal blogging sites, and for webshops based on Magento, Prestashop or WooCommerce. Because of this, a lot of companies have moved away from the heavy graphics, flash and other such things. Just take a look at a modern webshop like karnevalsshoppen.dk, an online business selling kostumer and udklædning. It’s a pretty standard Magento installation with a unique design on the header and menu, and that is how most sites are now a day. Karnevalsshoppen used to have a very specific design that made it stand out from other webshops and was a bit more eye cathing, but after making it more mainstream with a new theme and a little more simple, it’s convertion ratio actually improved. This only confirms what a lot of the webdesign gurus have been telling us for years, don’t try to move out of the box, keep it on a level where your customers are familiar and recognizes things for what they are. The main point is to make the visitors feel at home, even if it’s a site they have never seen before. If the layout and design are similar to other sites they know, and the general structure of the website are too, then they are having a much easier time finding what they are looking for, and often feel more secure on the site too. Which again increase the changes of them using their credit card on your site.

Personally I think this mainstreaming of websites are both good and bad. I like that a lot more sites are now a lot userfriendly, it’s easier to find the products or information that you are looking for. But I also find that a lot of the creativity and soul is missing from many sites. If we look at a site like cykler-sundby.dk – that you can see here, it used to have a pretty unique design where the background was a bicycle and the menu was a part of it’s wheels. It was a fun and creative site, now it’s just another standard wordpress site with a generic theme and no soul any more. It may be easier to navigate around it, but from an artistic point of view, it’s far from a success. This is the case with a lot of modern websites, and I understand why many chooses to switch to such a solution, as it’s often a lot more easier to update and maintain. For some sites like karnevalsshoppen, it also means making more money, and often that is the whole point of a site. I may be old fashioned, but I still smile when I enter a site where they have done something special with the design, and created something that you don’t see everyday. A website should be userfriendly, but in my opinion, it should also be something personal or a piece of online art. I have to admit that most of those attemts was a failure, but in those few cases where it actually worked, it worked very well. Modern webdesign is in most cases a success, but I still feel that most of it, lack the artistic freedom we know from the old sites.

Creating a Successful Website for your Business

In order to create a successful business website, you’ll need to put in some time and effort. That is especially true for beginners, and oftentimes they do not realize that concept. If you have the knowledge and experience, then that is one thing and can use it to your advantage. This article will look at three strategies you can use to make any website more effective.

Many times, when your website visitors arrive, you will want them to do many things. MDA or most desired action is what you want them to do when they get there. To become profitable, you need to become an expert with call to action statements on your website. It is important that you make everything as easy to understand as possible. There really are no rules. Being direct is the best course of action. Essentially, a call to action, telling people exactly what to do, is what needs to be accomplished. Don’t worry about your writing abilities – as long as you convey a simple message, people will follow what you are asking them to do.

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All of the fonts that you use on your website should be typical, not unusual in any way. You can look at different news sites on the Internet – most of the news very similar fonts across the board. These are a great source to follow on the Internet, and they are made by informed professionals. You want people to read your content and have a relaxed time doing so. Since these fonts work, they are used more often, universally accepted by most people. Using what large online media outlets use is logically the right decision, which is why I recommended looking at what fonts they have on their sites. You really can’t go wrong when you do things like this.

What social media has really done is fuel that need for online surfers and readers to feel some kind of connection with a site. Providing social media options on your site will motivate people to return. Making an effort to reach out to your site visitors in this manner, for whatever reason, should make a positive effect. You will probably not be able to see these people, even though they will interact on your site. People are happy, as long as they think you are looking out for their best interest. Just stay relaxed, and work with your interpersonal skills with your visitors. I’m not kidding – it really is that easy.

Before you make any changes to your website, always check that those tweaks will actually increase your results first. Try to make small changes one at a time, test them for results, and then move onto the next. Keep an eye on your stats and watch your metrics to see if you notice any different visitor behavior, either good or bad. Then you’ll always be on top of which changes create results and which ones aren’t working.

Further Reading

Which WordPress Plugins should you use

Hegn from trådhegn and flethegn in combination with a wordpress design and pluginOne of the most popular CMS systems these days are WordPress. It’s a free open source CMS system and really easy to use. There are currently two versions of the system, one which is a hosted system on wordpress.com, here you can create a free blog and use their system to run it. The other are the version you can install on your own website, which can be downloaded from wordpress.org. Just a few years ago, other open source systems such as Typo3, Drupal and Joomla were really popular, but a lot of sites running these systems has switched to WordPress. But what is so great about WordPress. Well according to Peter Hegn, the guy behind Flethegn and Trådhegn, it’s actually a really simple reason why. It’s it very easy to install, configure and use. There are thousands of free design templates and plugins for the system, the more popular it becomes, the more people are coding new plugins or designing new templates, which will again increase it’s popularity. We asked Peter Hegn which plugins he would recomming for a good WordPress installation, since there are way to many to choose among for those with a limited knowledge of the system. Here are mr. Hegn’s top 5 recommendation.

Ithemes Security
Formerly known as Better WP Security, it’s a most if you are running a professionel site. With WordPress being one of the most used systems in the World, it’s also the system that has the most focus from hackers or other people trying to ruin your site. The more visible your website becomes in the search engines, the more hacking attemts it will get. And without a good security plugin, such as Ithemes security you are likely to be infeced with virus or hacked at some point.

Contact Form 7
Another useful WordPress plugin are the Contact form 7. It’s a super easy way of adding a contact form on your website, allowing your customers to send you a message through your own website, without them having to send it as a mail. The only problem is that a lot of spamming tools are targeting this plugin, and using the contact forms on many sites to send all kinds of spam and junk messages. There are ways around that, but Contact Form 7 is still one of my favorite plugins, and a most on all my sites.

All in one SEO
Most website owners want their site to be found on the search engines, and a good onpage SEO are one way of increasing the chances of being found. I remember installing this plugin on my site Trådhegn, and within 2 months, my traffic had increased by almost 20%. It’s really easy to set up and configure, and can help you avoid problems such as duplicated content, setting page titles, selecting which pages are nofollow or noindex ect.

Better WP cache
One of the more complex and advanced caching plugins. By using a caching plugin, you can ofte make your website load faster for your customers by using various caching and compressing techniques.

SmushIT
One of my favorite image compressing plugins. Most websites out there, don’t compress their images, and could gain a lot of extra speed by using a plugin such as Yahoo SmushIT. The best part is that you can run it on all your previously installed images. And it will then compress them without any visible quality loss.

Source:
Perlcritic.org
Web: http://www.perlcritic.org/selecting-right-wordpress-plugins/

Posted in CMS

Using Twitter to Effectively Market Your Business

Twitter has become one of the trendiest websites– and not just as a social medium; it is rapidly becoming the best way to advertise your business. All sensible online business owners are asking how they can use Twitter based marketing to help them generate more visitors for and increase interest in their site. Well, this is one tool that is just growing rapidly with time, which means the competition is high.

However, if you take the proper steps, you can outpace all of those vying for your market. There are any number of ways you can use Twitter to gain exposure for your product, so you can develop a multi-pronged strategy for your marketing campaign. The best way to find out the precise method for your company is try out the various ways and go with the one that works best.

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You’ll need to put in the time and effort to set it all up, but you’ll see excellent returns if you do. This article will explain how you can use Twitter to market your product and what steps you need to follow to make sure your Twitter campaign is a successful one.

The main thing to focus on when beginning is to grow in followers when you start a Twitter campaign. Most people gain followers one way or another, but there are ways you can ensure you will get the most followers possible. Every person who’s active on Twitter has his/her own followers list who keep a tab on what they’re doing by following.  It’s part of their everyday life, just like Facebook, Netflix and other social and media sites.  They even use methods like this to access Netflix and Twitter through VPN servers when  they’re blocked at work.

People on Twitter have a goal of keeping all their followers constantly informed on their activities. You need to be sure that people follow you are actually intrigued by your updates if you want to have a good marketing outcome. But just taking any random follower is not always going to be helpful. Your goal should be to add followers who are interested in your niche so you’ll have a good return for all your efforts. On the other hand, quality followers will almost guarantee a traffic and conversions. As a business you’ll want to keep your followers updated on company news, products and strictly business-oriented posts. You should keep people informed on exactly how they can be added as a follower on Twitter and also you need to show them how to keep themselves updated. Don’t assume that people know and they’ll understand the whole process by themselves.

Bolstering your Twitter network is a major facet of succeeding at Twitter Marketing. It is important to keep people who you are professionally engaged with updated. Having them use Twitter to do so is something you should encourage. Show them the benefits they can have from Twittering and how you’re able to build a brand for yourself and market your business effectively. The simple formula is the more Twitterers added to your network, the better everything works out for you!

Advertising with Twitter has become such a successful marketing tool because it is fairly straight forward. However, there is always a need to generate new and innovative ideas to generate the best traffic– a continual effort by many Twitter marketers. It will take you some time to set things up initially, but realize that Twitter is an effective way to drive in traffic from the search engines and as well as direct human traffic. If you are struggling initially, a good strategy would be to consult, or at least research, with others about what has been successful for them. Keep an eye on how they’re doing things, and you might just find your own success blueprint.

Further Reading – Review of Best VPN Software

Boosting those Online Sales

In case you didn’t know, online business transactions require some form of merchandise. Yours may be physical products. Another web entrepreneur may be selling services. For the purposes of this article, we are going to talk about merchandise that has been created to supplement other projects. You could be interested in this article because of a store you have created to supplement the advertising revenue earned through your blog. The key to selling merchandise is to work harder at what you’re doing. If you want to make money online, you can’t expect it to appear out of thin air. By using these tips, you will sell more items online.

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Create a sense of urgency by offering a time sensitive sale. For only 24 hours, you could offer a discount on your products. People will be driven to purchase your products if you offer them for sale for only 24 hours not wanting to miss the discount. Think about it: when you go to the store, aren’t you more likely to purchase a sale item if the sale is ending that day – especially if you have been on the fence about it so far?

This strategy works when selling online merchandise too. Many people like to use promo codes. Also link your products to big events especially if their related.  Companies selling online VPNs and proxies, often market du to big sporting events which are on TV.  For example if you want to watch the Grand Prix on the BBC iPlayer, then market the product to places which can’t get the BBC online like Ireland – watch this. You could send individual items as well. The trick is sticking to your set time-line. Always ignore requests to make an extension on the sale. This tends to mess things up.

If they want to buy another product, sell it for a discount. Sometimes brick-and-mortar stores will offer “buy one get one half off” sales on the merchandise. The same strategy can be utilized when selling online goods. Both bloggers and Internet marketers use this strategy when trying to sell supplemental merchandise. They even use it with digital products that are sold from their websites. A great way to clear extra space at your office is to get rid of products that can bring in a little bit of money. But just sending this out to people on your list or blog that ordered it, you can get tidy and make money at the same time.

You can offer future discounts on merchandise yet to be released. For the people that usually pay full price, you can offer them a promo code. So if they buy something from you today, the next purchase will be half off. Merchandise sales like these happen everyday. Yes some people are going to try to game the system by buying a very low priced item one moment and then using the promo code on larger ticket items. What is the point of caring about this? People that purchase are individuals that may never have given you any money without the promo code.

If this happens, why is it a problem? Doing this will just cause people to come to your store time and time again. You have many choices when it comes to selling your products in a way that’s enticing to customers. Very often, businesses use merchandise to brand themselves or make a few extra dollars. On the other hand, you can make merchandise the main focus of your business. Whichever route you have chosen to go, use these tips to help you earn more money and build your business. There’s no business that couldn’t benefit from some strategic merchandising.

For more Information: Check this Link

Mobile Marketing – Is Your Website Ready?

I think that most Internet Marketers see mobile marketing as something that is kind of dark and mysterious. That is fine and understandable, but if you want to survive and excel, then you need to be willing to venture out into the darkness. Mobile marketing is an expanding thing and is at the point where people who are willing to be a little bit courageous can do quite well for themselves with it. The people who jump onto the bandwagon after it becomes popular are going to be, for the most part, behind the curve. This is why you need to be willing to step beyond the boundaries of your comfort zone every so often.

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If your website is a few years old (or even older), then you almost certainly can do some things to update the content inside of your site. This refers to both the possible addition of new content and replacing of old content. If part of your site is downloadable content, like PDFs, you should make sure that they are as up to date as possible. Then you can re-market the downloads to your readers as being brought current for the new year, new month, etc. Publishing new content is great for the on-page SEO value of your site. Plus, it is just good for your audience to keep them up to date with current market news.

When you work with media buys, you will be working to purchase ad space on different sites which, if you’re smart, will be as targeted as you can possibly get them to be. One thing you can test out is sending people directly to a squeeze page or a landing page from your banner. The only thing that is really going to help you make it all work is to put together an extremely compelling offer to get people to opt-in. Then, forget asking for a name and only ask for an email address with your optin box. Just asking for an email has proven to get more conversions than asking for a name and email.

It makes all the difference for the returning traffic if your site stays active and doesn’t start to look stale. That can be the kiss of marketing death for any site. This is dangerous because people are going to just ignore something that they have already seen a bunch of times. So what you need to do is switch out some of the copy that has been the same since your site started. You can start by changing the copy for your opt-in download or whatever else has been the same since you first published your website. Just make sure you are very careful about the on-page elements that are very important like your link anchor text and the headlines. Changing these things has the potential to hurt your rankings so its best to leave them alone.

We always find it funny when we hear people say that PPC advertising doesn’t ever work and only causes people to lose a bunch of money. There are a lot of people, us included, who have done quite well using pay per click advertising. So, always learn about a marketing method before you dive into it though when it comes to PPC you can only read so much before it comes time to learn by doing.

Technical Citation

Strategies for Building Backlinks to a New SIte

Creating targeted backlinks for your new website is not as difficult as people make it out to be. Just like much else with business, you can get yourself in a fix if you are doing it wrong. But once you take the time to discover how you should proceed, then things become different. Just like with PPC advertising, you can surely cause more harm than good if you do not know the basics. The article below goes into three effective ways to build relevant backlinks to your site, even if it’s brand new.

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It is fairly easy to create a slew of blogs, and then you can use them as you wish such as backlinks. If you visit WordPress.com (not dot org), then you will get an excellent example of this. Keep in mind that your content has to be applicable to your primary site content. Obviously this is not an overnight process; that is why the get rich quick people avoid it.

However this can be more difficult depending on the subject matter, simply down to choice.  Say your blog is about lawnmowers like this website – http://www.bestelectriclawnmower.co.uk/, what this site needs most of all is links from related sites like gardening, tools and similar.  However as many of these sites will also be search for links and are effectively competitors these will obviously be difficult to obtain.  Although links from unrelated sites are much less effective they still have some benefit and are much easier to get.

Another great approach is writing press releases, and then you simply submit them to various press release sites. The best part about this tactic is that you don’t have to consciously go out there and get links. Do your own research on this so you will have a better idea about how it works. In addition to backlinks, you will get more traffic once you have some built up.

You may have heard that link exchanging does not work anymore; that is just plain wrong on all accounts. Relevant websites and blogs are the best way to go, and that will give you more link juice if you do it the right way. You will not be penalized about sites that link to you, but you can be if you link to bad neighborhoods. Yes, you can fall out of favor with the major search engines for messing this one up, so take all precautions.

The above article gives effective ways to get backlinks to a new website, but these methods are of no use if you don’t take action. If you want things to happen on their own, then I’m sorry, it just won’t happen because without targeted effort and consistency, you won’t see results. Also, don’t just depend on what you learned here and other places, but do take notes from your own experience and learn from your mistakes. There are so many different ways to get things done in your IM business that you could never possibly do them all.

James Cameron

http://thenewproxies.com/

Traditional Marketing Techniques Work Online Too!

Fire, aim, ready – Unfortunately this is the approach most of the new (and even some experienced) Internet based business owners and entrepreneurs take in their efforts. There isn’t anything wrong with feeling excited or enthusiastic when you want to create a business of your very own. Firstly, before you know it, those feelings will have faded and you’ll be faced with the day to day grind of doing business. What’s even more important is that you need to start at the beginning if this is your first time trying to start or to run a business. It isn’t really a good idea to buy a college textbook about marketing either as that isn’t really that important. In order to ensure your efficacy and efficiency, you need to build your business from the ground up.

Take a look at everything you sell, and then what you are going to do is add more firepower to your marketing in certain ways. You will hone-in on what you do with your marketing, and we will show you how to do that. Any market that buys a particular product consists of all types of people who are different in many ways. You can make your marketing more efficient and effective by splitting into groups and sending more unique messages to them. Once you see all the groups, then you simply market accordingly to each one. You must target your marketing or it’s likely to be waste of effort, this site for instance promotes a tool for accessing US only websites – it’s not really useful for US residents so they simply won’t buy it.

The majority of sites and owners have no idea about how to really draw the reader into their site. Your goal is to make people become so immersed in your site that they just enjoy what is there. In this case, you want people to become so immersed in your site they lose all track of time,and there are many interactive methods that can be used, and truthfully you may have to be creative, here. You can inject the entertainment factor along with interactivity to create a powerful impact. There are very many ways you can work to do this, and it is worthy of testing.

If your product is targeted for a younger age group–like people between the ages of 20 and 25–you’ll need to figure out where they are hanging out. That one isn’t really all that hard if you give it even a little bit of thought–think about social media and all of the more obvious things like Facebook and Twitter. When your product is designed for professionals who are in business, you’ll need to do some work to find them. A great place for this is LinkedIn.com because the site was made exactly for that audience. As you can see, this is very basic research and thinking, but that is how you give your marketing greater focus and power. The one trait you can never let yourself indulge in is laziness. People go through their lives working full time and then decide that they’d be better off earning money on the net. These people have seen, read and heard all of those stories that induce the cravings for a better life. The reason so many of them wind up failing is that they aren’t ready yet to create success for their own business. You need to realize that your business really is a business and not just another evening or weekend hobby.

Further Information: Source.

Promotion techniques for your Facebook Fan Pages

Proper promotion of Facebook fan pages is one of the biggest problems marketers need to solve today. Getting new fans to the page you have created is important to your success because having a large fan base can be quite helpful. An easy way to reach out to a large number of people in your niche is to optimize your page for the search engines. It’s true: you can easily do good SEO on your fan page so that it will get fresh traffic from the major search engines regularly. The best part about using this method of promotion is that the traffic you get from the search engines will actually be interested in what you are offering. Keep reading to learn how to use SEO to give yourself a traffic boost to your Facebook page.

It is very important for you to pick an effective Facebook username. Usernames in Facebook and vanity URLs are the equivalent of regular domain names. Someone else will get it if you don’t. It is critical that, as soon as you get started, you register the URL of your fan page. You should be careful not to make your URL look spammy, even if you are using generic keywords, because Facebook has been known to blacklist usernames before. Just keep things simple and choose your URL based on your business name. Make every effort to offer frequent updates of content that is fresh and unique. Today, wall posts, status updates, and other types of posts show up in a search. The more often you update and add new content, the more opportunities your fan page has to be found in Facebook searches. Be sure to add a few generic keywords to your posts so you can get even greater representation in Facebook searches.

You can get search engine traffic to your Facebook pages but it’s often supplementary. This page for a product called Identity Cloaker ranks very well for a number of high traffic terms but receives the majority of it’s traffic from other Facebook users.

Don’t look beyond the power of offering your audience a reward for joining your fan page following. Give away something of value so that your potential fans in your niche come to know of your page and join. This doesn’t just offer better recognition from search engines but also gets you that extra traffic that will put you over the top. This allows even more people to see your brand in a favorable light. All in all, Facebook is a social network that is here to stay. There is no better way to get the word out about your product and company than by leveraging the power of millions of voices. Creating a quality fan page can help you build your brand and get targeted exposure. Combine that with the powerful tips above for better search engine optimization and watch your business really take off. The time and effort you spend creating and promoting your Facebook fan page is time well spent.

Further Information

Webhosting For Your Website

Even the best designed website suffer if it’s not hosted at a proper webhotel. With a good webdesign you can optimize things such as load time, caching etc. But if the server is overcrowded and you don’t get enough free resources for your website then it will not run smoothly. Some people try to save money and attempt to cut costs through selecting the cheapest web hosting. I once had a site called billigetraepiller.info – a site with info on træpiller, brænde and briketter. It was hosted on a 3$ hosting company and every week I got emails from angry customers, who was timed out trying to find the right info on træpiller or other products. At first I thought it was due to poor webdesign, so I did a lot of optimizations, compressed the images, added caching, cleaned up the templates files and such. Nothing helped, the site Billige træpiller was still running really slow. I think moved everything to a professionel hosting company, which cost around 15$ a month, a boy what a change. Now everything was running perfectly and people visiting billigetraepiller.info was getting the experience they deserved. The same goes for a lot of ecommerce sites. Did you for instance, know that cheap host may lead to lost sales? Yes, this is true. You will start to learn from below for some great professional webhosting advice for small business owners. You have to consider the site’s usability and the look of the host’ website if you are looking for the very best professional webhosting provider. Of course, you don’t want to purchase a new web host that would entirely gibe a bad designed website. Once you see a website that is badly designed, then you must come with an idea that they are not professional webhosting provider and either they are only in the business for short term or new to the web hosting world. Of course, you don’t need this kind of service. Instead, select one with a site that is excellently designed. You can go with a free professional webhosting site if you are on a tight budget or your website has not yet profiting. It is a good start to try a free host and try the various things out, before you eventually moves on to a paid hosting solution.

Professional webhosting will make sure that your website is secure. You don’t have any problem on making your website excellent as it is done by the professional webhosting provider you get. You may try to find a professional webhosting that charges a low monthly fee. You can normally look for a quality web host for between $5 and $10 every month. You can also save money through paying 12, 18 or 24 months of service instead of getting a monthly webhosting services. You may look for a professional webhosting service that allows your visitors to create email account for your clients; this enables your website to have a community of followers. In this idea, people can log in into your site and see the history of their orders. They can also interact with other users of the community. An uptime guarantee must be offered by the professional webhosting provider you are getting. A reliable professional webhosting provider will offer some sort of guarantee that your website will be available at least 98% of the time.

Always make sure that you are choosing a professional webhosting that support 24/7. You don’t want to encounter problem that can’t be solve easily because the professional webhosting provider you get can’t get a hold quickly. This could harm your personal endeavors and your business. After picking a professional webhosting, you may try to call them at an odd hour just to see if their support service is available. If you get more traffic, then you have to upgrade your services with your host because you really got a professional webhosting provider. Once all of these things are done, you are now sure that you can have a good website. This will increase your chance to have a good website with a good traffic. Make sure that you are hiring a professional webhosting as it will increase the chance of your website working properly. At DTV Transition they have an article on how you can select a good hosting company and which things you should look out for.

Source:
dtvtransition.org
www.dtvtransition.org