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It’s hard for small businesses and non-profit organizations to keep up with the latest web technology or to even create a website in the first place. Small businesses and non-profit organizations need to compete with bigger companies that have many dynamic features on their websites. That’s why we started Affordable Web Design and Graphics Solutions. We wanted to help provide web design and development along with dynamic features for small businesses and non-profits to help them stay competitive and lower their costs in today’s web driven society. Having a website can actually lower operating costs for some organizations when they utilize the web as a central communication tool for their members.

Web Site Content

Affordable Web Design prefers that clients provide content as it should appear on their web site. Content is preferred in soft copy format. Written material, graphics and photos may be sent via email. Content provided in hard copy form such as manuscripts, brochures, literature, photos, graphics, etc., incur additional fees for processing.

Web Hosting

As a convenience to our clients, Affordable Web Design recommends hosting with ICDsoft.com (see link on the left). Customers also enjoy outstanding value and services with either of these companies.

Our customers also free to choose any web host. We can help pick on that will meet the needs of your site. At no additional charge, the web site is uploaded to selected host; however, the host must be able to grant FTP access.

Domain Name Registration

We are happy to complete this step at no set up charge; the client pays only the registration fee. You may choose to use any Domain Name Registration service that you choose.

Site Maintenance, Updates & Support

If a client wishes to have Affordable Web Design maintain the site, making changes or updates will be quick and easy. In most cases, all that is needed is a simple email exchange, and the web site will be updated within a matter of hours. We guarantee updates to be completed within 48 hours of receipt of email from client requesting a change(s).

Very often with volunteer organizations, small businesses and non-profit organizations – maintaining the website can be hectic, unreliable and inconsistent. Affordable Web Design offers a service to your business that is guaranteed to be reliable, consistent, and supportive of your goals.

E-Commerce

To sell products or services on the internet, clients will have to accept payments. This is a growth area and there are a number of different payment processing solutions. The right on depends upon your predicted sales volume as well as value of each sale.

When setting up an e-commerce store you will need a Merchant bank account that allows you to accept credit card payments.

Great Content Makes a Great Website

One of the most consistently successful ways of keeping your site on that first page of the SERPs once you got it there is to keep the content fresh and new. And when you want to attract lots of organic traffic need to be on page one of the search engine results.

Google is constantly on the look-out for sites that have fresh, new and relevant content to the topic they are about. And whether that content is really radically new and exciting never heard before information, or whether its the same old same old rehashed and repackaged like just about every Internet Marketer out there including me is doing, they will generally lift the sites that provide it over the ones that don’t.

It’s a simple fact of life. Keep your content fresh any way you can and your site or blog will stay high. Ignore your site and don’t add any fresh content in there for a while and watch your baby slide down the chute into the nether regions of obscurity with all the rest of the lazy, couldn’t be bothered to write some stuff once in a while on their sites!

Oh, and one other about thing that content. You want it to contain enough of your main and secondary keywords as you can without overdoing it and keyword stuffing. That’ll just get your site flagged as spam which you definitely do not want if you desire any chance to rank with it.

But as for your content itself, you want it to be readable, of course or you’ll just end up with all the rest of the badly written unintelligible sites on page two hundred plus. You know the ones I mean? Well, that’s a bit unfair, but it happens!

When your site is new it won’t suddenly jump out and appear on page one, no matter how many back-links you have in the beginning or how well the site is designed (see: www.bwdma.org for more details). The search engines take time to spider all those links and if Google thinks you got them too fast, chance are your site will go to the sandbox!

So let’s get back to the content side of things. It’s very easy to keep slipping in your keywords all over the place to try and keep your site ranking on page one and not writing the best grammatically correct English. Just be mindful of the density and keep it low enough to pass inspection and you’ll be fine.

Another aspect of good content to get your site onto the front page is by using great written articles to attract readers from different places and even collecting hundreds of loyal feed readers. This creates a good interaction metric that Google is aware of and one that will rank your site better.

Direct your energy and enthusiasm into less competitive niches where you stand a better chance of getting onto the front page and attracting genuine organic search traffic that will click on your ads and affiliate links and that way your content will make money for you in time.

Maybe it’s not the fastest way of doing things, but it will grow steadily over time, which is the only way to do it after all.

Tips On How To Create Good Quality Web Design

bestilbriketter.dk - altid gode priser på træbriketterIf you noticed those commercials boasting on technical schools, you are aware that careers like Information Technology professionals or web design are in high demand. Last week we remade the entire website for a small company called brikettertilbud.dk, which are selling træbriketter and brænde online. You might not know that you have the potential to do the web designing without a need to attend special school, but you can do it even without taking a course just to learn web design. You can simply pick up and learn some skills needed from these tricks from here. You can have a good idea like displaying a tagline in an eye-catching space on your website. The tagline should let people know about your business. It must include a company’s motor or a statement that would let the reader know a bit about your offer. Using a clear tagline would help people visit your webpage. You merely have a few second to get their attention and would look through the whole website. It might be pretty but you should avoid too many animations on your site. This will destruct the appearance of your website. You may be thinking that it could be cool if your sales spin, splash page rotate and blink, but it will drive possible viewers away. If you add too many flashy splashes, your website may love amateurish or childish and this may not convince viewers to take a look. If we go back to the site from last week – brikettertilbud.dk which used to have a very old school design, a front page and a contact page. Now it have been updated to a more modern design and has a lot of useful information on their main products træbriketter, briketter and brænde. After the new webdesign convertion ratio have increased with almost 60%, so the money spend on a new design was well spend money and now they are selling a lot more træbriketter (a special brand of wooden briquettes).

The speed of an Internet connection is the governing factor and it is vital to make sure your website loads at a fast step. Once a site visitor would experience waiting for your website to load and ends up waiting, they would probably leave your site. They would decide to search for a similar site that would load fast and will never recommend anyone to your website. You should try to ensure that you can access your website easily although it’s common to see the triple w, like www or the http on the first line of your website. There are instances that the site is not searchable. This will never give any hassle for anyone who will access your website regardless of how they type it. You can also include a site map into your site. There are several purposes that site maps serve. Initially, it will help the site visitors navigate throughout your site. It will also be utilized by the search engines to index your entire website. This means that you have an improving search engine optimization and your website would receive more exposure. This will give you and your website more profit-earning potential.

briketter and brænde from brikettertilbudAnother good tip is to keep the sizes of your images and files small. It could be a death knell for any site to have excessive loading times. Having larger files needs longer time to load, the user’s load time would be time consuming and it ends up leaving your site. Most users would instantly leave or click the close button right away if the page doesn’t start to load within a few seconds. There are users that don’t want to wait just to view the site. So, you must have to make sure that opening your page is easy. If you have a large site, then you should always have search capabilities. You should include a search box at the top right or even top left of each page in your site. This will let visitors search easily for a term that would appear on your site. In order to improve your website, you can get search functions. Your website will be easy to search at Google and FreeFind. It is also essential that you have content on your site that is compelling. Yes, an interesting content can be a big help but has the quality content of course. Though the overall look of the website is vital, it is the content keeps viewers coming back for more.

Visitors would surely be interested to come back to your site to know more. They would expect much after the first time they view your site. You can have much more likely to have repeat visitors when you have useful, insightful content that people want to read about. You should try to come up with 3 or 4 keywords that you expect users to input into search engines when designing your site. These keywords must be repeated often throughout the page body, title and description meta tag. This will be easier for the users to locate your website on the web. You can even try a testimonial from real customers. There could be a few want to be the first to try a service or product, so let customers would know that other customers are satisfied. You can put a paragraph to your site from your clients’ experience to your company that has done projects with you. This will add point to your website and make it appear more profession. If you want to see the example we talked about in the beginning of the article, the shop selling træbriketter and briketter, just click on our source link in order to read more and see it live.

Source:
http://www.brikettertilbud.dk

The Growth of Mobile Marketing

History is filled with examples of people, nations, institutions, etc that fell apart because they failed to pay attention to what was going on in the rest of the world.

It’s true that people tend to just get comfortable when things are going well. Life is always changing–which is something that is easy to forget, particularly when the changes are small or slow. So pay attention and do allow this to happen to you or your online business.

mobilemarketing
Opening a Google Adwords account and focusing just one media buys with videos and banners is pretty easy. Google provides you with great tools for media buys so you don’t have to be worried about taking on any PPC advertising. So you can find lots of sites that directly relate to your market and engage in a bunch of media buys.

Plus you can try a different approach which is media buys for sites that are in related markets or niches. If they’re related and you choose well, you’ll still get a great audience who is open to what you want to market. Just make sure that your research is good and that you are working with markets and niches that actually relate to each other.  For example, marketing a mobile TV system like a Smart DNS service will work well to a bunch of movie buffs or Dr Who fans but not on a fishing site.

When you do media buys, you are working with buying ad space on sites, and if you are smart you will make them as targeted as possible. A good way to test is to use your banner to send people straight to a squeeze page or a landing page. The only thing that is really going to help this work out for you is to create a highly compelling reason for people to actually opt in. This is where it becomes important not to ask for a name and to limit yourself to just asking for an e-mail address for your opt in box. Only asking for an email has proven to bring higher conversions than the other standard which is name and email.

Another very clever approach to mobile advertising and exposure is to create mobile friendly feeder sites. While they look similar and use the same basic principles these have more in common with the old doorway websites than they do with scraped sites. These are just feeder sites; their only goal is to increase the exposure you get for our main money websites. It is important that people don’t think that they are trash sites, though so make sure you put some real work into making them good. Put some true time into building them but remember that they don’t have to be huge authority websites either. They are just feeder websites for sending people to your main or primary websites.

You can find some great teachers who are very into mobile marketing and who have been using it quite a lot for a while now. So at least you will be able to find some useful information about this kind of thing. I would not recommend you look for much in marketing forums because it does not seem to be talked about much – but go ahead and look for it.

Source: Technical Information.

Don’t Wait! Why You Need to Create a Website for your Business

Your business needs a web presence. When it comes to socializing, it’s all a matter of what you prefer. It’s a personal choice if you want to spend your leisure time online or not. It’s a different story when it comes to your business, though -this is one area where you do need to be online. How large or complicated you want to make it is up to you, but it’s essential that your customers and prospects can look you up online. Whereas people once used phone books to find out who was offering what services, hardly anyone does this anymore. The internet has replaced most other forms of searching, so if people can’t find you there they’ll assume you don’t exist.

web-design
Having a website is essential. Already, we have mentioned this several times. To make this work for you, you have to expand past a main page, and a contact page with your information, in order to succeed in this area. Your website should provide vital information to build trust including who you are and what you do. Every site should have at least three pages on it. You should have a page on your site that describes you as the business owner, and also list the people that help you get things done.

It’s important at all sort of levels, and for every type of business.  You may think that a taxi firm or a local supplier won’t need a site because they only target local customers but that’s not true.  The reality is that people use the web much like a phone directory and location in many instances is fairly irrelevant.  Many website use geotargeting technology to restrict access to local visitors which you can use if required.  However there are an awful lot of people who use technology like these to bypass these – this site shows how to use a UK proxy to watch TV for example.

You should choose another page that will tell you what the business does and how the operation of the business actually occurs. You need a page that both displays your business contact information (address, phone number, hours of operation) and a contact form that people can use to contact you through the website. Sign yourself up for a LinkedIn account / profile. The profile doesn’t need to be set up specifically for your business. But you, as the business owner, need to make sure that you have a profile on this network. Yes, this is a network which is largely about making contacts and uploading resumes. This is why you need it. Interacting with other business owners is one option for making use of it. You can exploit it for connecting with other business owners. This will present you will tons of other chances for networking. You can also make use of the forums on the system to show off your expertise.

Send out a few press releases that announce your web presence. There are many different ways that you can upload your free press releases that don’t cost money, if you want to share the word. This is ideal for both spreading the word and boosting your back links, which are useful for search engine optimization. But don’t limit yourself to free servers and portals. Local media outlets, for instance TV and radio, should be recipients of your press release. You don’t know when they’ll decide that they are interested in what you do. If nothing else, perhaps they’ll share the release through their own websites.

When it comes to your business, building up a web presence is not that hard to do. It will take hard work and time. You need to work a little at it every day to make sure that the presence is as powerful as possible. It’s so easy to keep building upon your web presence, once you get the hang of it, it will be astounding how far you go. What matters is that you keep doing it. This will definitely make you happy.

Jane Harling is a technology writer for several online publications.  She also publishes on her own blog which is mainly to do with web design and internet marketing.

Technical Source on IP Address Changes – http://www.changeipaddress.net/

Google Analytics And Your Online Business

The website is up and running after all your hard work, but now comes the bigger question: how are you going to keep track of everyone who visited and everyone who buys? Your friends and family gushing over your website is really great, but for real feedback you need to find out if the website is bringing in the customers and how to increase the traffic if it is not bringing them in. Enter Google Analytics, a supremely potent and free tool for tracking information which can push your enterprise up to the next plane. This program will provide you with information on your visitors such as how many times they’ve visited you website, their geographical location, the keywords they used to search etc. Besides this useful information, you will gain the capability of watching the growing trends and learning about the audience which is coming to your site, and how long they are there for. Analytics will send you a report on each individual page of your website so you can evaluate which pages are drawing the customers and which pages need more work. Google Analytics is a wonderful business tool that is an asset to any online business.

It’s disheartening when you take the time to create the website and then you get no convertible traffic. Sometimes it’s because of simple errors on your pages that are hindering traffic and impacting your conversion rate. Broken links are one of the biggest problems noted when there is a lack of conversion, because the customers can’t navigate your site easily and they leave from frustration. Not only does it diminish the user experience, but it also hinders your SEO efforts and site revenue. Yet with Analytics, uncovering 404 pages that do not load, or other error pages is not difficult. In order to locate an error page with Google Analytics, first make sure you have your customer 404 page ready. You can add your site name and a message to the 404 page’s title. Once you’ve done that, go to the Content tab in the member’s section of Analytics, select “content by title”, and in the “free text” area paste your changes – it’s that easy! Now you should select your page’s title to investigate any web pages which are creating problems. This single advantage alone will keep you from lots of headaches.

Yet an additional advantage to Google Analytics concerns following your income streams. If you wish to grow your income through gathering exact data on your website, then this turns out to be especially significant. Any means of possibly providing revenue should be recorded. You are able to employ the Analytics URL Builder option in order to assign a one of a kind and specific URL to the channel so that you may follow it. Once you begin gathering the data, you are then free to evaluate the bounce rate, page views, and revenue generated, among other information. This will help you put your dollars in the best places to obtain the best results from your endeavors. It won’t identity everyone of course, many visitors will use proxies and VPN to protect their privacy and supply a fake IP address.

All things considered, Google Analytics proves to be a great answer to your Internet marketing requirements. Knowing where your profits originate from benefits your ability to continue marketing successfully.

To scale your Internet business and move it to the higher planes, you must stay on top of your visitor’s doings on your website and comprehend what their interests are. For anyone out there interested in a better return on your investment, and in increasing your Internet marketing endeavors, you must begin employing Google Analytics right away.

Harry Fargoe

From YouTube

 

How to Attract More Advertising to your Site

After you’ve gotten your blog to a good place (in terms of traffic and repeated visitors) you should start thinking about monetizing and selling ads. You’ve set up your foundation so now you just have to research the market. Prior to your starting to market your blog as a platform for advertising, you need to know which offers are the offers that will work the best.

The only ads you should run are ads that are relevant, this much should be obvious to you. Avoid accepting non-relevant advertisers because their conversions will be low. If this happens, even if you’ve made some money, you’re going to be in a no-win situation. You can get okay results from markets that are related to yours but you should still discuss things with potential advertisers.  Look for something that your subscribers will need, one of the most successful adverts I’ve seen is for a product that allows you to watch UK TV abroad for free, which was placed on a site for expats.

Social media is very helpful…but it depends on which media portal you pick. If your site is leaning more towards the professionals, then create a presence on LinkedIn and here’s why. LinkedIn is the professional’s social media place of choice because that’s all you’ll find there. After you have set up your optimized account, start amassing contacts and join the groups that relate best to your own market.

The main goal of this activity is to start working on spreading the word about your business on the Internet. Then you can work on getting to know other businesses and building a good relationship with them. When you do this, you will find your way into conversations that might include people talking about you.

Selling ad space requires a huge level of proactivity on your part. You can also try to market your site to the better ezines that your ad market spends time reading. But you do need to understand who your prospects are as well as making absolutely sure that they actually do subscribe to those specific ezines. This is an old notion; go find your target market and make sure that you’re in front of them. Then you can run your own ads or write content for the ezine and get credit for it. This can work out quite well if you do the right sort of targeting with your marketing. Along this same vein, track down related websites that will let you contribute content to them. To get this to work, you shouldn’t target sites that directly compete with yours and make sure that your content is of the highest quality.

Keep your site secure, make sure you keep it updated especially if you’re using something like WordPress.  Take care how you connect don’t use insecure technologies like old FTP clients or Telnet to run your site, if you have to run them over a fast VPN like this which will encrypt and secure your connection.

The sad truth is that most websites haven’t positioned themselves properly for selling advertising space. You will need to have at least a few things happening for you. Obviously every potential advertiser is going to want to see your traffic numbers. How much traffic is the mean cut-off is hard to say. But one thing for sure is the more targeted traffic you have, the more you can charge for ad space. If you can point to outside sources of people talking about your site, you’ll be able to drive up the prices of your site too. Your ad space needs a dedicated page that details it…just like you would do for any other product that you want to sell. You shouldn’t have that difficult a time selling ads on your site or blog because you’ve already got experience developing a really successful website. Because you’ve figured out how to market your site selling your ad space shouldn’t be all that difficult. You can find other specifics that matter as well, and they are pretty easy to track them down online.

Some Simple Guidelines For Designing Your Website

No matter what you’re selling online, your website plays a critical role. You can have the greatest offer, product or service in the world but if your website is bad you won’t ever make a single sale. The content on your site obviously matters a great deal, but so does the design and layout. Web design is an incredibly important aspect of this cooperative effort. With a good web design, you can accomplish anything you want to accomplish. You have to take responsibility for the design of your site, even if you outsource part or all of the actual design work. Web design can take many forms, but no matter what kind of look you want, you should focus on the following points.

Your website layout must be simple and clean. Navigation bars that are easy to find. Things should not blink or change erratically. To sell more from your website, you must adhere to the aforementioned strategies. Unless you are selling your own web design services, you really don’t want the design itself to distract people from buying. Don’t be afraid of white space. It helps the visitor look at your site. The more clutter they have to deal with, the harder it is going to be for the visitors to sort through the din and figure out what you have to offer them. By having your website simple and clean, you will benefit every time.

Another important consideration is how easy it is to navigate your site. The webpages you create should provide easy navigation links. They should be located at the top, side and bottom of each page that you build. With this much navigation, it will be easy for a visitor to find their way around. Any visitor that comes to your site that has trouble just finding a navigation bar will likely leave your site within seconds. When the buttons are right there, however, they’ll probably click them just because they are curious.

When updating your site, ensure you do it carefully and always make sure you have plenty of backups and use a version control system. It’s worthwhile using a secure VPN when you connect as well, FTP can be unreliable and insecure, your passwords are important so take precautions.

Make sure that the design of your site guides the visitors where you want them to go. You can do this to a certain extent with your content and copy. Wording that exudes self confidence about your product will promote the interest of your viewers. Your graphics are equally as important. When you have managed to reel in a potential customer, you can finish the deal if you have made purchasing your product an effortless task. Along with your insight and motivation, you and your IM web specialist can design and launch your web endeavor.

Accessibility is also important, make sure your design works on every device and browser if you can.  Also remember many people access your site from computers in different countries with different languages, offering facilities like translation and allowing them to use a proxy unblocker to bypass web filtering will also increase your visitors.

The web design of your choice should always be tested to see if it can help you achieve your goals. There are several ways to do this. You could hire a web design professional – this would solve the problem. Working with your designer to make sure issues like the ones we’ve talked about in this article are addressed is another. These tips and tricks are just the tip of the iceberg. With a lot of hard work, and a little due diligence on your part, you will have every aspect of web design covered.

Bye, Bye to Proxies – Welcome to Smart DNS

Now for many years, although the internet has been growing exponentially there has been a considerable increase in the amount of web content which has is not accessible to many millions of web users. The most common source of these restrictions has been ironically one of the most popular area on the internet – media sites.

A decade ago it was virtually unheard of to watch TV shows, films or concerts online, now it’s an everyday occurrence. Virtually every large media site streams a large amount of it’s content online – sites like Hulu. BBC iPlayer, HBO, ABC and NBC for example represent some of the most popular sites on the planet. In fact many TVs and entertainment devices now stream directly from the internet rather than using traditional broadcast signal or cable networks.

Unfortunately most of these sites are restricted based on your location. SO although Hulu is packed full of wonderful TV, film and videos – it is only accessible to those in the USA. If you’re not registered to a US based IP address then you’ll get blocked when you try and access . It’s the same on virtually every media broadcasters in the world who stream their content usually only to people based in their location.

For global broadcasters like Netflix it means a slightly different thing. You can access Netflix from both Europe and the USA, yet you won’t see the same things. In fact the US version of Netflix has many thousand more films and movies than all the European ones despite it costing about the same.

But of course, this is the internet and not the place where you’ll find everyone passively accepting such big business shenanigans. While web designers where implementing methods to detect IP address locations, the internet was full of people developing ways to circumvent these restrictions. Initially the technology was fairly straight forward and available – routing your internet connection through proxies and VPNs based in the required country would allow access to any web site that you needed.

However using these servers came at a cost, routing your internet connection particularly whilst streaming video could slow down everything significantly. Fast, paid servers were available if you could afford the subscription but you’d still need to switch from USA, UK to Canada etc depending on what you needed to view. It could become quite annoying although certain applications made switching fairly straight forward.

The newest innovation is something pretty much more advanced and it’s called Smart DNS, you can see it’s power here. The reason why it’s so advanced is that it doesn’t route your entire connection through some third party server, so you don’t need any client software, or complicated configuration. It only filters the part of the connection which identifies your location, after that you stream directly from the web server involved. So there’s little overhead to your internet connection and what’s more you don’t need to change it every time you need a different country – there’s more technical details here.

Designing a Site for Playing Games

Finding out about design and planning strategies when you want to do something for yourself is half the work and probably the most important half. If that something is putting together a website for people to play games on, then you want to make sure that you learn everything that you can about it and those aspects of the process where you can get the most from what you know.

A great place to do your research is the Internet as there are tons of articles containing an amazing array of tips and advice that can be useful to you. There are some good tips and there are some not so good. What you really need to do is to figure out which ones are best for you personally.

What Do You Want to Know?

First you need to start by asking yourself what you need to know about. The reason for that is simply because we are all different and what might turn out to be a great plan for someone may conversely turn out to be a dreadful one for you!

But once you have found some really good strategies and plans that you feel are just perfect for you then the next step is to try them out for size. Even when an idea sounds good on paper, putting it into practice might bring about different results to what you expected.

Why You Should Use All the Advice You Can Get

It’s no joke when you are trying to figure things out for yourself and you seem to be obstructed every step of the way by a barrage of problems. Life gets in the way of your best laid out plans and it could just be your chosen strategy is just not working for you.

Well, you could probably turn it around with a real determined effort, but you can make things a lot easier for yourself by taking as much help as you can get. There are plenty of really good ideas available to be found if you know where to look and these can make the perfect place to start.

You just need to find some idea that will really turn things around for you and it is more likely that you are going to find exactly what you need when you go looking for it in the right places. So do check out design or game oriented websites like fetchingstudio.com because many of the better ones give away a wealth of information that can be really helpful.

Many have some really powerful techniques that you can use to your advantage. You may just stumble upon an idea you haven’t tried yet that turns out to be the one that jump starts your efforts with a happy conclusion!

You will never know what you’re going to end up with unless you try these things, so the practical side of this process of learning is just as important as the theory. With a little trial and error you will eventually get to the stage where you are creating great looking pages easily with the advice and plans that you have found and used to their best advantage.

Geotargeting Your Visitors

Why should you restrict visitors to your website?

After all, the internet is a global, mass, communication medium – isn’t it great to share and not be selfish about it?   Well that’s of course a very valid point, and early on during the first years of global internet access everything was pretty much open.  Mostly the boundaries were technical, for instance if you wanted to find a book stored somewhere in Wales – the answer was available. However to interrogate the database which held this information you had to telnet into the University of Wales library in Aberystwyth, which was cool for geeks looking for a book but not so good for people who had no idea what TELNET meant.


The internet has of course changed greatly, and accessibility is perhaps one of the biggest areas of change. Now anyone can access a website without difficulty, you don’t need to learn different programs. There is simply no need to learn about ARCHIE, GOPHUR<, TELNET or FreeAgent depending on what you where looking for or trying to access. Now the majority of the population can find whatever they want simply by using search engines. You can track down that file, article or video from your mobile phone whilst sitting on your bus to work. It needs no special knowledge or technical insight.

The internet became fabulously open, but as web visitors rose from 100's to millions suddenly it became important to web site owners to control who watched their content. Now it sounds rather nasty and commercial, but the reality is that bandwidth costs money. So imagine you're a business in a small town in Texas, you take some advice and decide that a few sexy adverts would really sell your business to prospective buyers of your luxury lingerie. Great, you employ a local model and a video company based down the road and shoot a wonderfully sexy video displaying your products. It's a fantastic idea, but in reality you may have some problems. Your first month with your video displayed on your site may be a storming success due to views, but then you'll get the bill for the bandwidth your video has consumed.

This is the problem, your sexy video, may become popular but perhaps to the wrong people. High class expensive lingerie from the US, will probably not sell to hundreds of thousands of viewers watching from Eastern Europe. However you will still incur bandwidth charges from wherever people watch this video. The big companies soon realised this and took moves to take control. After all when you think about it, the big sites have lots of worries about allowing unrestricted access to their content. Media sites for example need permission to broadcast shows to certain countries, so for instance - BBC Iplayer USA sounds great except when you discover there’s a different website designed to serve the US for a small fee – who’s going to use the US version if you can watch the UK one for free?

Of course nobody will, and as the internet expands web site owners are forced into the same dilemma, bandwidth costs money and so you need to ensure that only prospective purchasers watch things like video and audio streams. The solution is geotargeting where you look up the location of each and every visitor to your website, then make a small decision on what they can see on the site. You can redirect them to an appropriate language, give them a neat message or simply block access to specific areas of your site to minimize costs. So it will possibly lead to certain posts liek this one – how to watch BBC iplayer in USA posts where people seek to bypass these blocks but it will at least spare you the huge bandwidth costs of unlimited traffic.

Web Designer Skills – What Do You Need?

As a web designer, I get a variety of requests for advice aside from web design, and as a web designer I am not actually imagine in order to do things outside the web design region. I consider there are misconceptions about what just a web designer does. In this post I will nail down what a web designer need to be able to do and just what they is. First I will reach of the differences between a web developer and a web designer. A web designer is someone who creates layout and the visual design of a web page. A web developer is someone who does a website’s behind the scenes programming.

The web give company/organizations by building them a site an internet presence. Web designers are professionals who arrange advice, create page layouts, while conveying the advice/views in a web site of the company. Web designers create another medium for the company to grow into. Creating a web site enables the company to bring new customers, showcase its services/products, and to work across states (as opposed to one place).

They will understand all the technologies that are involved in your web site.   They have the skills that can move your site up from the home-made level to the slick and corporate feel. They know how your site will react in all sorts of situations perhaps accessed from an Android mobile, a non-standard Mac browser or relayed through a fast proxy network.

What sort of tasks does a  web designer undertake?

This is a very good question. An excellent web designer should have the capacity to do the development and the layout, sadly for you the consumer, it does not always work that way.

Your web designer must have the ability to perform the following:

  • * Comprehend and keep present will all new emerging technology
  • Layout web pages using other programming languages, and HTML, XHTML, XML
  • Interpret demands, your thoughts and expectations into a web page
  • Design navigation components (like navigation bars)
  • Comprehend and execute internet standards
  • Have a fundamental understanding of images, typography and color theory
  •  Comprehend demands of usability testing and of users
  •  Have skill to assess a target market
  •  Comprehend the best way to repair them and cross browser issues
  •  A great web designer also has knowledge of programming languages like:
  •  Python
  •  Java
  •  JavaScript
  •  SQL
  •  PHP

Let’s face it, just might not be easy to find a web designer to have all those distinct programming languages under their belt. It’s like understanding English, Chinese, French and German or being able to code a solution to detecting whether a visitor has a fake IP address. Rather complicated. However, take it from me the more languages your designer understands the better. That should help you on your own hunt for a really decent and professional web development individual.

Some Pointers on Effective Web Design

A web site frequently carries the first impression of a firm, brand or a business. An excellent site does not need to be complicated or full of fancy features, it can actually be very simple and still be effective.

  • Engages the visitor
  • Simple to read and browse
  • Consistency across all web pages in design
  • Great selection of comparing colours for increased readability
  • Design should be correctly arranged and direct
  • The site’s genre should be complemented by design

Graphical, color and appropriate typography is very important to creating a design that is balanced. A designer, who fails to comprehend the reason for a web site, will very rarely produce a design that is catchy.

WEB DESIGN TRICKS

Although it is not easy to supply any common list of design directions following specific decided, for a web site design principle will usually lead to designs that are great. Creating a web site can be pleasure so long as you comprehend color scheme, and images, layout, fonts, marketing area.  Remember to have a goal, what are you trying to provide for visitors if you have a website designed to promote change ip address software then make sure your visitors can buy it somewhere on your site.

WEB DESIGN SUGGESTIONS FOR CREATING RESULT-ORIENTED IMAGES

– Create images that are smaller and lightweight

Constantly consider keeping your graphical pictures of a reasonable size, mainly 10-12 KB. Websites with more heavy images are productive and take a long time to load.

– Forget about elaborate pictures

Many layouts that are great lose their attractiveness due to elaborate pictures, typically blinking. Forget about elaborate pictures, if you would like to keep your design appealing and adequate.

– the content should be reflected by Images

If you would like to create images that can produce results instead of simply being ‘catchy’, consider creating images that can correctly represent site content. To put it differently, content and images should have a close familiarity.  If required video can make a difference too, in contrast to images you can actually explain concepts – take this video for example –

It works well on informational sites because the site is there purely for a reason to address an issue and solve a problem. Fancy designs and a user friendly experience are of secondary importance, the visitor needs the solution to their issue and the website is a success if it addresses this issue. Of course this doesn’t mean the website design is completely unimportant, if it looks unprofessional or hard to navigate it’s likely most visitors will simply press the back button.

Web Designers – A Call to Arms

In the current market, the web is now the equivalent of Main Street. Anyone who would like to have a successful company must have a workable web site that conveys the message of the company’s clearly and with various ecommerce choices that can ease sales and convert leads. Web design services now have become quite skillful at creating a site that sells and taking the needs of an organization.

The first recommended suggestion for anyone who would like to create a successful and strong web site would be to contemplate getting help from professionals in the field. Ecommerce has grown to an unbelievable extent over the past 10-20 years and is now a complicated, difficult area with developments and new tendencies coming to light apparently weekly. If you don’t know the difference between a UK VPN or and unsecured channel then it might be worth seeking some help in this area.

Many businesses discover that it’s really helpful to hire an ecommerce consultant to manage the development of a dedicated web portal, particularly if the site is for a brand new business not experienced in on-line design.

The second recommended suggestion to create a site which can solicit sales from your consumer base is when designing your portal site to use search engine optimization. Search engine optimization is among those web design services that is not difficult to execute and strong yields that are capable of. It essentially calls for integrating popular key words into your site’s text that your web site is among the first results and achieves a high search engine position a customer will see.

A third idea for a web site that is strong would be to design your web site with loads of internal and external links. Among the ways an internet search engine determines your website’s relevancy – and consequently, page status – is by internal and external links that are in the construction of your website’s. You can have a link to the order form from your home page, by way of example. External links from other sites to your own show search engines your site is important and important and produce leads.

The fourth trick that is recommended would be to use Flash in the layout of your website’s. Flash can assist in making your website more suitable, but also making they more attractive. Creating a menu system lets your visitors go to another from one region of your web site. In addition, it lets you integrate sound, graphics, and video elements to improve your website’s message – especially if you sell a product.

Ultimately, the fifth suggestion that is recommended would be to cut down on distractions in your web site. Some programmers have moved away from Javascript animations. The best method to judge the attractiveness of your website’s would be to analyze your market. If your site is a commercial one which pushes a merchandise, having cartoon and prompts or unneeded popups can be tremendously distracting.

Not included in this list because it’s not specifically a design issue but something that web designers need to be aware of is security.  The web and ecommerce in general is being shaken to it’s core by stories of cyber crime and online fraud.  It seems every week that some web site somewhere is hitting the news for losing usernames, passwords and even credit card details.   Security is of the utmost important, design can keep your customers, but negligence in security can get you sued badly!  Keep up to date and ensure you use proper secure procedures in both design and practical elements.  For example there’s no point preparing a super secure code set and web back end if you upload all your stuff using a 10 year old FTP client with hundreds of security holes.  Similarly if you’re using VPNs and proxies – use a secure proxy not a dodgy free one.

The Anti Piracy Tactics

If you’ve ever tried to sell anything online with any sort of digital component then you’ve probably experienced some form of piracy. Let’s face it, anything digital is going to be shared or sold for free somewhere on the internet. Many companies try a variety of methods to combat piracy but few success unless you’re selling the sort of product that can support a dongle or physical access device in the price.

For those who sell lower price goods like computer software, dvds, films and music obviously such a physical device is not financially sustainable and so they suffer at the hands of internet pirates. A common tactic over the last few years has been to target individuals who download these files and effectively steal the content.


It’s a bit of a hit and miss approach fraught with difficulties. Firstly you have to obtain the names, IP addresses and addresses of people who have downloaded such content. This is not physically that difficult to do, because the ISPs hold logs of everything we download and access for several years. Obtaining these through the law courts though can be time consuming and expensive. Then there are more legal issues, as the names and addresses are only of the owner of the broadband connection, not necessarily the people who were actually downloading the content.

In practice as well the whole download culture of the internet has actually decriminalized this sort of copyright theft. Clicking on a link can often download content before you realize it’s happened. Many people routinely watch ITV in Spain through a proxy or Sky Sports through a foreign streaming site without a second thought. Dragging tens of thousands of individual cases through the courts is completely impractical method of dealing with the issue.

Most of the big operators in the digital world have changed their targets from the end user to the people who are actually making money directly out of piracy. A web site might not actually be much more than a portal to a torrent of a pirated movie – but it could still be benefiting financially through advertising or sponsor ship on their site. It’s important for the advertisers too as they will not likely be keen to have their brand and product displayed on a web page which infringes copyright laws.

Pressure therefore can be applied in several ways – the ISPs to block access to the websites involved, the advertising companies and the direct revenue of the people hosting the content. It’s much simpler to target a few bigger organisations and companies, than try and police hundreds of thousands of net users, many of whom cover their tracks when accessing anything online by using proxies and encryption to obscure their identities.

Specific Content Creation Tips

Sometimes you need to branch out with your content creation, perhaps to target a particular demographic or audience. Perhaps you might want to reach out to a different area which you’ve not covered before – it can be difficult to get started with creating different content.

There are some tools available that many marketers use, that search across the web and bring in snippets of ideas that you can use. The problem with this method is that it’s difficult to write quality content from hundreds of little snippets of information. Your resultant article will end up being disjointed or difficult to read in many instance. However the method these tools use – simply searching the web can be a very effective form of inspirations.

First of all, one of the best sources of inspiration for content is to see what’s in the news currently. Switch you browser to www.google.com/news and put in some of your keywords. You’ll get a whole host of ideas and stories that are in the news currently. You often won’t need to go much further than this, these are great topics to write on as it gives your sites some relevancy. Make sure you bookmark all the stuff that’s interesting and could a good source for future articles – content tends to disappear from Google News after all so you’ll need to find it again.

Search in different countries, all search engines tailor your queries to your current location. This is fine normally but if you’re looking for inspiration then it might be a good idea to vary your location. One way many people do this is relay their connection through a proxy server, so for example if I’m in the UK and want an American viewpoint on a topic then I’d relay my connection through a USA proxy – like this demonstrates. Sometimes you’ll get hugely different results from this method and it will often open many new ideas at the same time.

Ask for help – we all get writers block sometimes, if you’re finding generating new content difficult on a particular subject then it might be best to just take a break or write on another topic. Reach out to other bloggers or webmasters and see if they would like to exchange posts. Often people are in the same boat and a change of scene can work wonders. You also bring another perspective to your own site which is always useful – you should attribute the work to the original author in your post as well.

Finally following on from the proxy suggestion above, you can watch and access media sites in different countries and look for inspiration. Normally sites like this – the big TV channels for example, are blocked to anyone except domestic citizens. However by using a proxy you can bypass these restrictions and watch things like Hulu/NBC in the UK and even access the BBC Iplayer outside the UK – watch this. It’s amazing how many new ideas you can get from media outside your own country.

Content Writing Tips for Beginners

If you’ve got a blog, website or forum up and running, then there’s one thing else you are going to need and lots of it – content.  Whatever sort of site you have then fresh content is essential, if you stay with the same stuff and never update it, slowly your visitor numbers will fall and no-one will return.

But in some ways it’s easier said than done, if you’ve been in the web business for any amount of time, you’ll know how difficult it is to keep coming up with new stuff all the time.  It’s even more difficult to come up with new and engaging content especially if you’re working in a fairly tight niche area.  Even coming up with initial ideas is often difficult and many get stuck at this level.

There are a few areas that you can pick up initial ideas though for new topics.  First of all from your current readers, look for comments and emails for the visitors you have.  If they have a question instead of answering in a brief comment – expand the answer and set up a new post or page to answer it in full.   As a variation of this – check out your analytics and see what searches are bringing in visitors.  This is not as easy to do now that Google have censored all the search queries, but you can still pick up some data from other sources.

Think about your target audience, sometimes the people who you reach and the ones that actually do find your site can be very different.  Think carefully about exactly the sort of people you’re trying to attract and then think about what sort of content they’d like to read about.  Think about what they’re interested, where they’re from any other sort of common demographics.

It doesn’t have to be just text – you can use pictures, graphics, audio or even video to add new content quite easily.   Take for example this video on YouTube about watching UK TV abroad.

It’s simply a question and the answer is demonstrated in a video form. This is often much easier to do that write a post, if you need more text write an introduction and then embed the video on your new post. If you want to keep your content unique on the site, set it to private on YouTube after you’ve embedded the video.

For instance I once had to write a piece on how to use a fake ip address which is a simple way of bypassing country based blocks from websites. However when you write about it, the subject tends to sound complicated – but if you Posted in Content Creation | Tagged , , , , , ,

Some Common Website Mistakes

If you have a business, then there’s really no reason for not having a website. It doesn’t matter if you’re a local tradesman, a taxi driver or a multinational – you should have a web presence of some kind. However if you do invest in a site, it’s vitally important that you make it work for you – here’s some mistakes that many business owners make with their new sites.

First of all, although you may have limited funds and time to invest in your site – there’s somethings that are essential. One very basic mistake that people make is not having their contact information and location easy to find. For many local businesses this is really the primary objective of a website – a place where someone can find out how to contact you – make it bold and easy to find.

Don’t overdo the content – another common mistake is to try and fill your pages with too much information. It’s a huge put off for any one browsing your site, it makes us click away. Short paragraphs, a couple of key images and some white space (gaps between the text and graphics) will make your site more visually appealing and easier to use.

Next make sure you keep your site up to date, one of the worse things to see on a website is completely out of date information. If you’re not going to keep the content up to date then don’t include anything that is too topical – keep it simple with just a basic site promoting your goods/service and business. If people see that a website is full of dead links and expired content then they’ll wonder if your business is still running.

Track your visitors and their visits, this is easy to do with the right analytic package installed, you can use Google Analytics for nothing, which will tell you a lot about your visitors. Although some information is hidden especially if people deliberately hide their location using VPNs, proxies and Smart DNS you can still pick a lot of useful information about what sort of people are accessing your site and whether they’re likely to become customers.

Technical citation here.